The concept for this book was to imagine a Burton Snowboard catalog in marriage with a National Geographic magazine. Throughout the journey, we wanted to give a sense of place and time by showing not only photographs of torch bearers, but also what surrounded them. Our goal was to expand the lens of the camera giving the reader a glimpse into the before, during and after.
Cover design and chapter openers by Ben Hulse. Lead photography by Rick Collins with supplementary photography by Gabrielle Beer, Luca Bertacchi, Greg Durrell, Lorenzo Negri and Steve Simon.