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	<title>A BRIEF HISTORY OF &#124; GREG DURRELL</title>
	<link>http://www.abriefhistoryof.info</link>
	<description>A BRIEF HISTORY OF &#124; GREG DURRELL</description>
	<pubDate>Wed, 25 Apr 2012 00:05:05 +0000</pubDate>
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		<title>Torch Relay Photography</title>
				
		<link>http://www.abriefhistoryof.info/Torch-Relay-Photography</link>

		<comments>http://www.abriefhistoryof.info/following/abriefhistoryof.info/Torch-Relay-Photography</comments>

		<pubDate>Wed, 25 Apr 2012 00:05:05 +0000</pubDate>

		<dc:creator>A BRIEF HISTORY OF &#124; GREG DURRELL</dc:creator>
		
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I donated my entire 2009 holidays to travel with the 2010 Olympic Torch Relay team for three weeks as a documentary photographer. Some people thought I was crazy to take a working vacation where I slept on hotel floors of friends and ate my own meals, mostly made up of granola bars, fruit, dried fruit, nuts, berries and pizza buns. I ran alongside just over a thousand torch bearers (running approximately 10 km a day) photographing them through Newfoundland, Nova Scotia, Prince Edward Island and New Brunswick.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2242/300099/prt_1307947081.jpg" />

	</item>
		
		
	<item>
		<title>Shipping Boxes</title>
				
		<link>http://www.abriefhistoryof.info/Shipping-Boxes</link>

		<comments>http://www.abriefhistoryof.info/following/abriefhistoryof.info/Shipping-Boxes</comments>

		<pubDate>Tue, 24 Apr 2012 19:52:34 +0000</pubDate>

		<dc:creator>A BRIEF HISTORY OF &#124; GREG DURRELL</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">300091</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/2242/300091/Boxes_1_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300091/Boxes_1_o.jpg" align="left" data-mid="7754445" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300091/Boxes_2_edit_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300091/Boxes_2_edit_o.jpg" align="left" data-mid="7754446" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300091/boxes3_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300091/boxes3_o.jpg" align="left" data-mid="7754447" /&#62; 
A series of three boxes with a one colour print to be used as shipping boxes from the online Olympic Store.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2242/300091/prt_1307947996.jpg" />

	</item>
		
		
	<item>
		<title>WerkBuro</title>
				
		<link>http://www.abriefhistoryof.info/WerkBuro</link>

		<comments>http://www.abriefhistoryof.info/following/abriefhistoryof.info/WerkBuro</comments>

		<pubDate>Tue, 24 Apr 2012 19:51:59 +0000</pubDate>

		<dc:creator>A BRIEF HISTORY OF &#124; GREG DURRELL</dc:creator>
		
		<category><![CDATA[Design, Web]]></category>

		<guid isPermaLink="false">407653</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/2242/407653/Werkburo-Web1_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/407653/Werkburo-Web1_o.jpg" align="left" data-mid="7754765" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/407653/Werkburo-Web2_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/407653/Werkburo-Web2_o.jpg" align="left" data-mid="7754766" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/407653/Werkburo-Web3_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/407653/Werkburo-Web3_o.jpg" align="left" data-mid="7754767" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/407653/Werkburo-Web4_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/407653/Werkburo-Web4_o.jpg" align="left" data-mid="7754768" /&#62; 
Beginning as a design collaborative in 2003, WerkBuro showcased the collective portfolio of Nicolas Borel, Todd Falkowsky and Tiffany Malakooti. In 2005, WerkBuro disbanded and I transformed it into an online store selling small edition design products, which I curated and produced.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2242/407653/prt_1307950720.jpg" />

	</item>
		
		
	<item>
		<title>GD In Print (2002-2007)</title>
				
		<link>http://www.abriefhistoryof.info/GD-In-Print-2002-2007</link>

		<comments>http://www.abriefhistoryof.info/following/abriefhistoryof.info/GD-In-Print-2002-2007</comments>

		<pubDate>Tue, 24 Apr 2012 19:51:54 +0000</pubDate>

		<dc:creator>A BRIEF HISTORY OF &#124; GREG DURRELL</dc:creator>
		
		<category><![CDATA[Design, Publication]]></category>

		<guid isPermaLink="false">300051</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_cover_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_cover_o.jpg" align="left" data-mid="7754703" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_spread2_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_spread2_o.jpg" align="left" data-mid="7754707" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_edit3_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_edit3_o.jpg" align="left" data-mid="7754724" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_4b_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_4b_o.jpg" align="left" data-mid="7754660" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_edit4_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_edit4_o.jpg" align="left" data-mid="7754726" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_edit5_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_edit5_o.jpg" align="left" data-mid="7754763" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_7b_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_7b_o.jpg" align="left" data-mid="7754664" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_8_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_8_o.jpg" align="left" data-mid="7754666" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_9_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_9_o.jpg" align="left" data-mid="7754667" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_10_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300051/GD-inprint_10_o.jpg" align="left" data-mid="7754668" /&#62; 
A 120 page book documenting my creative output between 2002-2007.</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/2242/300051/prt_1307950211.jpg" />

	</item>
		
		
	<item>
		<title>Totally Rad Zine</title>
				
		<link>http://www.abriefhistoryof.info/Totally-Rad-Zine</link>

		<comments>http://www.abriefhistoryof.info/following/abriefhistoryof.info/Totally-Rad-Zine</comments>

		<pubDate>Tue, 24 Apr 2012 19:51:48 +0000</pubDate>

		<dc:creator>A BRIEF HISTORY OF &#124; GREG DURRELL</dc:creator>
		
		<category><![CDATA[Design, Publication]]></category>

		<guid isPermaLink="false">589787</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/2242/589787/totally-rad_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/589787/totally-rad_o.jpg" align="left" data-mid="7754636" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/589787/totally-rad2_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/589787/totally-rad2_o.jpg" align="left" data-mid="7754637" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/589787/totally-rad3_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/589787/totally-rad3_o.jpg" align="left" data-mid="7754638" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/589787/totally-rad4_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/589787/totally-rad4_o.jpg" align="left" data-mid="7754639" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/589787/totally-rad5_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/589787/totally-rad5_o.jpg" align="left" data-mid="7754640" /&#62; 
76 page black and white collaborative zine put together with Errol Richardson. My contributions included cover, inside front (with facing artwork by Corey Holms) and back cover, a spread and the art index. 
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2242/589787/prt_1307949993.jpg" />

	</item>
		
		
	<item>
		<title>American Apparel</title>
				
		<link>http://www.abriefhistoryof.info/American-Apparel</link>

		<comments>http://www.abriefhistoryof.info/following/abriefhistoryof.info/American-Apparel</comments>

		<pubDate>Tue, 24 Apr 2012 19:51:47 +0000</pubDate>

		<dc:creator>A BRIEF HISTORY OF &#124; GREG DURRELL</dc:creator>
		
		<category><![CDATA[Design, Web]]></category>

		<guid isPermaLink="false">581883</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/2242/581883/AA-intranet_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/581883/AA-intranet_o.jpg" align="left" data-mid="7754623" /&#62; 
Intranet Website


&#60;img src="http://payload.cargocollective.com/1/0/2242/581883/AA-vivaradio_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/581883/AA-vivaradio_o.jpg" align="left" data-mid="7754624" /&#62; 
Viva-Radio


&#60;img src="http://payload.cargocollective.com/1/0/2242/581883/AA-mapping_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/581883/AA-mapping_o.jpg" align="left" data-mid="7754625" /&#62; 
Ecology Mapping Poster

I worked in-house at American Apparel's downtown Los Angeles factory in their design department during the Fall of 2004. While in LA I worked on the design of their Intranet site and some online banners and posters. When I moved back to Toronto in 2005, I continued to do contract work for them, helping build Viva Radio - an online radio station which sync's the music in all of their worldwide retail stores from their LA office.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2242/581883/prt_1307949744.jpg" />

	</item>
		
		
	<item>
		<title>War Child Annual Report</title>
				
		<link>http://www.abriefhistoryof.info/War-Child-Annual-Report</link>

		<comments>http://www.abriefhistoryof.info/following/abriefhistoryof.info/War-Child-Annual-Report</comments>

		<pubDate>Tue, 24 Apr 2012 19:51:46 +0000</pubDate>

		<dc:creator>A BRIEF HISTORY OF &#124; GREG DURRELL</dc:creator>
		
		<category><![CDATA[Art Direction, Design, Publication]]></category>

		<guid isPermaLink="false">300039</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar1_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar1_o.jpg" align="left" data-mid="7754562" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar2_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar2_o.jpg" align="left" data-mid="7754563" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar3_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar3_o.jpg" align="left" data-mid="7754565" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar4_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar4_o.jpg" align="left" data-mid="7754567" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar5_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar5_o.jpg" align="left" data-mid="7754568" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar6_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar6_o.jpg" align="left" data-mid="7754570" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar7_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar7_o.jpg" align="left" data-mid="7754571" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar8_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar8_o.jpg" align="left" data-mid="7754574" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar9_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300039/wcc-ar9_o.jpg" align="left" data-mid="7754575" /&#62; 
The concept for the cover of War Child Canada's annual report in 2005 was a reinterpretation of the historically rich image of the "red hand" used to represent many things from stop signs to social/political activism and transform it into a new meaning. With a large portion of War Child Canada's programs focused on rehabilitating child soldiers in Africa, the hand icon was transformed into a colourful children's hand print, made with paint. The African continent was then knocked out of the palm of the hand since that was the central location of their programming.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2242/300039/prt_1307950926.jpg" />

	</item>
		
		
	<item>
		<title>Team Canada (Ultimate)</title>
				
		<link>http://www.abriefhistoryof.info/Team-Canada-Ultimate</link>

		<comments>http://www.abriefhistoryof.info/following/abriefhistoryof.info/Team-Canada-Ultimate</comments>

		<pubDate>Tue, 24 Apr 2012 19:51:43 +0000</pubDate>

		<dc:creator>A BRIEF HISTORY OF &#124; GREG DURRELL</dc:creator>
		
		<category><![CDATA[Identity, Design]]></category>

		<guid isPermaLink="false">300066</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/2242/300066/CANADA-LOGO_905.jpg" border="0" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/2242/300066/CANADA-LOGO_o.jpg" align="left" data-mid="7754486" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300066/CANADA-alt2_905.jpg" border="0" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/2242/300066/CANADA-alt2_o.jpg" align="left" data-mid="7754548" /&#62; 
Primary logo and Alternate logo.


&#60;img src="http://payload.cargocollective.com/1/0/2242/300066/CANADA-jersey_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300066/CANADA-jersey_o.jpg" align="left" data-mid="7754483" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300066/CANADA-jersey2_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300066/CANADA-jersey2_o.jpg" align="left" data-mid="7754484" /&#62; 
A friend who played on Canada's ultimate frisbee team in the masters division, got me involved to design the emblem for all Canadian teams at the 2008 World Championships in Vancouver, BC. 

The emblem combines a maple leaf with an ultimate disc and the type was created using a circle (representing the frisbee) and a straight line (representing the field). 


</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2242/300066/prt_1307948784.jpg" />

	</item>
		
		
	<item>
		<title>Leo Tribute</title>
				
		<link>http://www.abriefhistoryof.info/Leo-Tribute</link>

		<comments>http://www.abriefhistoryof.info/following/abriefhistoryof.info/Leo-Tribute</comments>

		<pubDate>Tue, 24 Apr 2012 19:51:39 +0000</pubDate>

		<dc:creator>A BRIEF HISTORY OF &#124; GREG DURRELL</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">300086</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/2242/300086/Leo_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300086/Leo_o.jpg" align="left" data-mid="7754468" /&#62; 
Leo Obstbaum, the design director for the Vancouver 2010 Olympic Games, passed away unexpectedly at his home in August of 2009. Leo’s design leadership and influence are evident throughout Vancouver 2010’s visual identity, including such iconic elements as the mascots, the Look of the Games, the torch designs, the Olympic and Paralympic medals and the podium. I was one of six designers who worked under his direction and this poster is an homage to Leo, which includes all the pieces within our graphic system, and the 3 letter codes of all 52 functions (our clients) at VANOC. 

It was extremely difficult to lose our design director 6 months before the games were set to begin (especially with many key design pieces still to be made), but if there was beauty to be found in the situation, it was that we had the opportunity to carry on his vision and make him proud. A short video our team made about Leo can be seen below.



</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2242/300086/prt_1307948235.jpg" />

	</item>
		
		
	<item>
		<title>Workforce Uniforms</title>
				
		<link>http://www.abriefhistoryof.info/Workforce-Uniforms</link>

		<comments>http://www.abriefhistoryof.info/following/abriefhistoryof.info/Workforce-Uniforms</comments>

		<pubDate>Tue, 24 Apr 2012 19:51:34 +0000</pubDate>

		<dc:creator>A BRIEF HISTORY OF &#124; GREG DURRELL</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">300085</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/2242/300085/Uniform-1_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300085/Uniform-1_o.jpg" align="left" data-mid="7754061" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300085/uniform-2_905.jpg" border="0" width="905" height="606" width_o="905" height_o="606" src_o="http://payload.cargocollective.com/1/0/2242/300085/uniform-2_o.jpg" align="left" data-mid="7754062" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300085/uniform-3_905.jpg" border="0" width="905" height="606" width_o="905" height_o="606" src_o="http://payload.cargocollective.com/1/0/2242/300085/uniform-3_o.jpg" align="left" data-mid="7754063" /&#62; .&#60;img src="http://payload.cargocollective.com/1/0/2242/300085/wkf1_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300085/wkf1_o.jpg" align="left" data-mid="7754415" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300085/wkf2_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/0/2242/300085/wkf2_o.jpg" align="left" data-mid="7754416" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300085/uniform-4b_905.jpg" border="0" width="905" height="512" width_o="905" height_o="512" src_o="http://payload.cargocollective.com/1/0/2242/300085/uniform-4b_o.jpg" align="left" data-mid="7754430" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2242/300085/uniform-5b_905.jpg" border="0" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/2242/300085/uniform-5b_o.jpg" align="left" data-mid="7754432" /&#62; 
In collaboration with Teena Aujla and Chloe Douglas and the production department at HBC, we designed the 2010 workforce uniform, coined during the games as the "Blue Jackets." The project was highly detailed and technical as many different departments at VANOC (from Event Services to Snow Removal) had specific requirements. The uniform brief was to visually unite the workforce team, stand out from a crowd and reflect the 2010 brand identity, which was a youthful west coast snowboard culture. 

Since these uniforms were to worn by everyone from university volunteers to CEO's to your grandmother, we didn't want the graphics to be too loud, so solid colours were used with a subtle tone on tone pattern. I was responsible for creating this pattern, which was 36" wide and had to tile above, below and beside.

Originally there were to be two sets of uniforms, one for Olympic and the other for Paralympic volunteers. When the economy collapsed in 2008, all budgets at VANOC were re-examined and we now needed to make the uniforms function for both events. This threatened the large Olympic rings on the back of the jacket (which we felt added a sense of pride and unity for the volunteers).

It was through a random conversation with a former Olympic athlete who brought up the idea of a snap on racing bib, which could be applied overtop of the branding. We then figured the front could be addressed by using velcro patches, which would make the conversion possible on both sides. After some quick mock-ups of how this could work, the larger team on the uniform project (including other departments such as workforce, sponsorship and sport production) found a way within budget to make this happen and conversion kits where distributed to the volunteers during the accreditation process. 

Workforce photography by Steve Simon and Ben Hulse. 

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